Target to Offer New Line of Sony Products
MINNEAPOLIS, March 25 /PRNewswire-FirstCall/ -- Target Stores today announced that Sony will design a product line exclusively for Target Stores and target.com that will debut Spring 2002. This is the first time Sony has designed a line exclusively for a single retailer.
The nine products, named Sony Liv, are all priced under $150 and will feature ultra-modern color designs plus user-friendly details usually associated with more expensive electronics. With a sophisticated, compact look, the selection of CD players, alarm clocks, radios, and a universal remote will be specially designed to fit the needs of style-conscious Target guests. The line features colors in a fresh shade of white highlighted with cool lime and silver, and offers unique styles, such as a clutch radio that resembles a purse and an under-counter mounted CD player designed specifically for the kitchen.
``Target is committed to making innovative products and great style accessible to everyone,' said Steve Eastman, vice president of merchandising for Target. ``The superior aesthetic of our Sony line offers Target guests a unique combination -- the high quality of Sony electronics with the great looks and forward design guests expect from Target.'