Target Circle Rewards Program to Launch for All Guests in October
Target is readying its stores for the holiday shopping season with the launch of a new loyalty program scheduled to go live on Oct. 6. The Target Circle rewards program lets users earn 1 percent back on Target purchases to redeem on future visits, a 5 percent birthday discount, early access to deal days, personalized coupons, and the ability to vote for nonprofits they think Target should donate toward. The best part is the service does not require users to pay a membership fee or own a REDcard.
“Our goal is to motivate all guests to choose Target more often by providing meaningful benefits,” said Rick Gomez, Target’s chief marketing and digital officer, on a call with reporters.
The downside for Target debit and credit card holders though is that they won’t be able to take advantage of the 1 percent earnings when using their REDcard. They will continue to receive the normal 5 percent discount however, and can earn the 1 percent back when they use another form of payment, like a gift card.