Target To Launch Game Reservation Program
Target this week launched a new program in which consumers can reserve popular video game titles in advance. The program allows customers to purchase a collectible reservation card in-store for $1, but then receive a $5 Target GiftCard when they pick up their game.
The program is being launched in conjunction with the release of such titles as "Punch Out!!," "EA Sports Active" and "Indiana Jones and the Staff of Kings."
“We’ve created a reservation guarantee that ensures guests will get their hands on popular games the day they are released, and a $5 GiftCard upon purchase adds even more value,” the company's senior vice president, Mark Schindele, said as part of the announcement. “We are constantly striving to make sure our guests find everything they need to work, live and play all in one convenient and simplified shopping experience.”