Consumers To Watch
As a group, Latinos spend more on consumer electronics than non-Latino consumers, making them a powerful demographic that retailers can't overlook.
That was one group that emerged as a powerful force in "Consumers to Watch: Are You Targeting the Right Audience?" a presentation given by Ben Arnold, senior research analyst for the Consumer Electronics Association, at the group's Industry Forum this week in San Diego.
Latinos personally spend $756 and $1,525 as a household on electronics each year, while non-Latinos spend $633 personally and $1,138 as a household. "With Latinos, that spend will increase," Arnold said. "It's a group we can't ignore ... especially for consumer electronics."