How To Please Today’s Woman
They are also becoming adopters of much more sophisticated cameras. Although shoppers under age 25 and men of all ages say in consumer surveys that they want a new D-SLR, it’s the women who are coughing up the cash.
The PMA ‘08 show floor was buzzing with new amateur-friendly D-SLRs, most under $800, to meet the demand. Canon announced an upgrade to its top-selling entry-level D-SLR, the Rebel XTi, with the new 12.2 megapixel XSi due next month at $799. Nikon is in the game with the D60, a consumer D-SLR with onboard editing and a “Stop Motion Movie” feature, available now for $750. Sony, Samsung, Pentax and Olympus also have sub-$1,000 contenders. “We’re seeing very powerful products and great prices,” said Steve Heiner, Nikon’s senior technical manager. “These products don’t sit on shelves.”
Indeed, shipments and sales of D-SLRs outpaced most analyst predictions in 2007. According to a recent Camera & Imaging Products Association (CIPA) report, 7.5 million D-SLRs shipped in 2007 and over 9 million are expected to go out in ‘08, a 22.3 percent increase.