With consumer electronics retailers coming off of one of their strongest reported sales months since last year, and their anticipating strong traffic and performance entering tax return season, the Dealerscope CE Retail Confidence Index continued its strong rebound entering April. For the second month in a row, the DS Index set a record for single-month gains, rising more than 24 points entering the second quarter of the year. The 199.78 confidence score that retailers reported is also a three-year high for this month, marking the first time a 2019 confidence score wasn’t the lowest on record for any particular month.
Retailers confidence arose from a number of factors, including improving weather conditions across the country, the upcoming Easter holiday, early Father’s Day and Grad gift purchases, and of course the economic boost provided by tax returns as the April 15 deadline approaches.
The major boost in confidence also resulted in significant gains to retailer’s expectations of increased foot and online traffic. Foot traffic rose to its highest total since the start of 2018, while online traffic continued its climb back up for the second month in a row.