TCL has announced that as the centerpiece of its 2019 TV lineup, its 65- and 75-inch 8-Series 4K Roku TV models due out this fall will incorporate a new contrast technology which it says it is first to market with - Quantum Contrast - powered by what the company is saying is its proprietary implementation of mini LED local dimming technology.
The 8-Series’ flagship 75-inch model will be endowed with more than 25,000 individual mini-LEDs, which TCL says is in contrast to the few hundred traditional LEDs found in standard large-screen TVs. The company announcement also states that this technology will “set a new benchmark for LCD TVs to directly take on high-contrast OLED TVs in delivering a superior overall viewing experience.”
Chris Larson, senior vice president, told Dealerscopethat the introductions will cap TCL’s achievement in reaching the #3 position in the overall TV market space at the close of 2018, and will reinforce what he said research reveals as the brand’s “strong #2” market showing year to date in 2019 – to the tune of 44 percent year-over-year growth.
“Our volume is great and the consumer enjoys the value we bring,” he said, adding that in the TV space, “we are focused on growing the average screen size and portraying compelling value for the consumer… As fewer TVs are in the home and people are using other video devices for content consumption, we need to offer exact solutions for them.” He pointed to TCL’s commitment to investment in large-screen panel production as exemplified by the multi-billion-dollar Gen 11 panel factory, in operation since last December, that produces 65-inch-to-130-inch panels for both the Chinese and North American markets.
Among the products being made there this year are five TV series. A few highlights of each follow, as explained to us by Aaron Dew, director of product development, who pointed out that the Roku TV OS, enabling voice control with the most popular voice assistants, is available in all models.
- The entry-level 3-Series Full HD TVs range in size from 32 to 49 inches;
- The 4-Series, which ranges in size from 43 to 75 inches, is smart, and 4K HDR/HDR 10 throughout;
- The 5-Series, 43 to 65 inches, starting at under $300 this summer, offers buyers HDR Dynamic Contrast and TCL’s premium bezel-less design elements such as edge-to-edge glass and Dolby Vision; Dolby Audio is also aboard (as it is in the 4 and 3 Series);
- The QLED 6-Series, whose first iteration came out in 2017, offers Contrast Control Zone technology to drive individual zones of LED lights behind the LCD panel, and Dolby Atmos sound enhancements in sizes ranging from 55 to 75 inches (available this summer, starting at under $600);
- The flagship QLED 8-Series, at 65 and 75 inches, is the most full featured of all the lines, adding Quantum Contrast and mini-LED; 8K-resolution models, when they are available, will populate this series in sizes of 75-inch and larger, says TCL. The 65-inch 4K 65Q825 will be out in fall at $1,999 and the 75-inch 4K 75Q825, at $2,999.
TCL is also moving forward with the rollout of a multi-SKU headphone line that Larson says will expose the brand to new demographics. The true wireless models that were announced at CES 2019 will begin to see the light of market “in the next couple of months,” he said. The company has also launched into the appliance marketing realm, with portable and window air conditioners and dehumidifiers – a business Larson said is “growing super fast.”