A new report by television manufacturer TCL found that consumption habits among American television viewers are starting to change at a much more drastic pace than in years past. Specifically, the survey of 2,000 Americans found that there’s a booming shift towards cord cutting and the adoption of smart TVs and streaming services.
The report, conducted by SurveyMonkey for TCL, showed that the number of cord-cutters is growing exponentially, and Millennials are the driving force behind the change. A majority of millennials want to be a part of the cord-cutting movement, they’ve already cut ties with their cable service, or they’ve never subscribed to one, the report found. They’re more than two-and-a-half times more likely to be cord cutters than their Baby Boomer counterparts, of whom 20 percent identify as such.
Further, the study found that streaming content (i.e. those YouTube cat videos you can’t turn away from) is “exploding in popularity.” According to TCL’s findings, 80 percent of Americans are now streaming some, if not all, of their favorite content over the internet. Millennials alone reported at a 70 percent clip that they stream all or most of their content online.