The mobile solutions division of TCL made official some pretty enormous plans ahead of their showing at IFA 2019 in Berlin, Germany next week. There, the company said it plans to show off their first-ever TCL-branded smartphone for the global market, fresh updates for their foldable concept devices, and the world premier of their Project Archery wearable display unit.
“What we have planned for IFA 2019 is an exciting glimpse into the future of TCL Communication – it comprises smartphones, 5G devices and entire new categories including the debut of our Project Archery wearable display,” Stefan Streit, General Manager, Global Marketing at TCL Communication, said in a statement. “As one of the leading display manufacturers in the world, TCL will focus on bringing our multimedia expertise to our mobile products. More importantly, together with our TCL sister companies, we’re going beyond just mobility and looking ahead with a complete end-to-end consumer electronics brand supported by an entire ecosystem of TCL devices.”
TCL has been a fixture in the smartphone space over the past few years—especially at IFA—showing off the latest phones under their two main banners: Alcatel and BlackBerry. The smartphone that they plan to show off at IFA 2019 steps outside of those two names and will become the first-ever TCL branded smartphone.
According to the statement, on the foldable devices side of things, TCL plans to have the first commercially available device out of that line hit the market in 2020. The smartphone concepts will present TCL’s new ButterflyHinge system, which is said to complement their proprietary DragonHinge technology.
As for the wearable display, it seems like TCL is prepping a smart glasses type of product. The statement explains that the Project Archery product will bring a 100-inch cinematic viewing experience to a device that’s about the size of a standard pair of sunglasses.
All of the mobile devices will use displays from TCL sister company CSOT. The TCL-branded smartphone will feature the company’s Dotch display, which was revealed at MWC 2019 earlier this year.
“We see our new line of TCL mobile products as the hub of our growing portfolio of consumer electronics, creating more engaging experiences for our customers in and out of the home,” Shane Lee, General Manager, Global Product Center at TCL Communication, said in the statement. “By continuing to leverage TCL’s vertical integration and product ecosystem, we’re able to focus on innovating and creating a true flagship mobile brand under TCL, while at the same time delivering the accessibility and quality our customers around the world have come to expect from us.”