During their Power Briefing here at the 2019 IFA Global Press Conference, TCL continued to beat the drum on its status as one of the fastest growing brands in the world in the TV category. They, of course, have every right to do so, considering how they’ve moved into the top two in the TV market for shipment volume around the world, driven by the 28.6 million units they shipped last year. Additionally, their year-over-year sales volume growth was a tick above 23 percent. TCL has been able to achieve that kind of success on the international stage despite the fact that this year marks just the 20th anniversary of the brand entering the “global” market.
Still, TCL wants more.
During his Power Briefing here at the 2019 IFA Global press Conference, Frederic Langin, the VP of sales and marketing in Europe for TCL, explained how the brand wants to expand its international presence and success across more than just the TV category. Outside of North America, TCL engages with the consumer through much more than just a TV set. Internationally, you’ll find T-Home products that include home appliances, and T-Life products that include smartphones.