TCL’s global marketing campaign will utilize digital, print, television and outdoor assets. TCL also provided products to support the movie during the shooting of the film. TCL will also package digital copies of the movie with the purchase of TCL’s Roku TV when “Mission: Impossible – Rogue Nation” is released for home media distribution in late 2015.
TCL will host an exclusive pre-screening event at the TCL Chinese Theatre in Los Angeles on Tuesday, July 28. This event will include a showcase of TCL’s new portfolio of TCL Roku TV Color Series. These 32’’ smart TVs feature the Roku operating system with a personalized home screen and access to 2,000+ streaming channels. The company will also be showing its new 65” Curved Quantum Dot television for the first time in the U.S.