TCL Primes its Premium TVs with Dolby Vision HDR
TCL’s 2017 premium TV lines for the American market – the P and C series – are starting their retail rollout featuring both Dolby Vision HDR and HDR10, as well as the latest Roku TV OS smart TV platform, which provides access to more than 4,500 channels and nearly a half million movies and TV episodes.
The emphasis this year is on what Chris Larson, senior vice president, TCL North America, characterized as a strategy of presenting models with “advanced technologies [that take advantage of our manufacturing capabilities] to grow our large-screen business. We’re changing our go-to-market strategy to deserve that living room - to become a primary brand. We want to get into the main room.”
The TCL P series, due out May 26, consists of 50-, 55- and 65-inch screen sizes at suggested retail prices beginning at $599 and features HDR Contrast Control Zone technology, which moderates backlighting for 72 zones within the panel for highly localized treatment that is said to enhance contrast between bright and dark image areas. These sets also feature Wide Color Gamut NPB Photon technology, whose color palette covers nearly all of the DCI-P3 color standard.