TCL North America has named Travis Williams to the position of Director of Home Appliance Sales – a new senior role the company has created to accelerate its home appliances business, it said in the announcement statement.
Williams is being tasked to expand TCL’s presence in the home by driving sales and distribution of the company’s home appliance products.
He has held a number of strategic planning and sales roles throughout his career. Most recently, at Danby Products, he led a team of sales professionals and oversaw national, regional and distribution channels. He brings to the job more than a decade of management experience in the consumer goods industry.