TCL to Deploy Premium 8-Series Roku TVs in Best Buy this Month
TCL has announced that the first availability in the U.S. of its 4K Mini-LED back-light-endowed 8-Series TVs will be a rollout happening exclusively at Best Buy this month. The sets’ video performance will be enhanced with Dolby Atmos audio technology.
The TCL 8-Series uses Quantum Dot (QLED) color technology as well as Quantum Contrast, and is the world’s first series to market featuring Mini-LED back-lights, says the company. The sets will be available in a 65-inch 4K-resolution model (65Q825) for $1,999 and in a 75-inch 4K resolution model (75Q825) for $2,999 exclusively through Best Buy websites and stores, with pre-orders beginning now.
“Together with Roku and Best Buy,” said Chris Larson, senior vice president, TCL, in the launch announcement statement, “we hope to further spread excitement for the new 8-Series with an outstanding retail experience that elevates our world-class product assortment. We are confident that this powerful new TV line will mark a milestone in our North American offering.”
With a measured 100 percent color volume in the DCI-P3 Hollywood reference color space, the QLED color technology in the 8-Series Roku TV models is said capable of delivering reds, greens and blues without the limitations of lower color volume or shorter life found in other display technologies.
Also featured in the series is a the new Quantum Contrast technology, defined with more than 25,000 individual Mini-LEDs powering the 75-inch 8-Series TV, compared to only a few hundred traditional LEDs found in standard big-screen TVs, says TCL, allowing reproduction of brilliant whites next to deep blacks – and setting this LCD series up as a contender on the showroom floor against high-contrast OLED TVs, says TCL. Quantum Contrast yields an improvement in picture performance including a jump in total TV brightness, an increase in Contrast Control Zones (local dimming zones), smoother and improved even light distribution throughout the screen, enhanced uniform reproduction of color across the screen, wider viewing angles and a slimmer design.
A further appointment is TCL’s AiPQ Engine, which optimizes color, contrast and clarity featuring three core picture quality algorithms - Smart HDR for vibrant color, Smart 4K Upscaling for sharp clarity and Smart Contrast for dramatic depth. TCL’s Roku TV models are said to be able to intelligently compensate for any small performance variations of components used in each TV to optimize the color accuracy.
New as well for 2019 in 8-Series Roku TV models is Dolby Atmos audio technology, which delivers an object-based surround-sound experience where sounds are assigned to any position around or above the listener.
The TVs further feature a bezel-less design called FullView and are equipped with a low-latency Auto Game Mode feature that works with the latest generation of game consoles to automatically enable the TV’s Game Mode when a video game is played.
Easy Voice Control allows compatibility with third-party voice assistants to give users additional options to control the TV via the Roku remote, third-party device or mobile app. In addition, Roku Voice makes it easy to launch streaming channels, search for entertainment, turn the TV on and off, switch inputs and more. Now, when customers use voice on their remote control to search for specific movies and TV shows on nearly 40 channels, their TV will begin playback rather than display search results, says TCL.