TDK Electronics Corp.
TDK Corporation (NYSE: TDK) is a leading global electronics company based in Japan. It was established in 1935 to commercialize “ferrite,” a key material in electronics and magnetics. A world leader in digital recording solutions, TDK is on the forefront of developing next-generation technologies such as Blu-ray Disc, massive capacity media ideal for HD video recording and data backups. TDK was the first company to ship Blu-ray Discs with its April 2006 introduction of 25GB BD-R and BD-RE media.
The ultimate retail partner, TDK’s highly efficient supply chain management is award-winning. Its innovative packaging stands out from crowded retail displays, clearly conveying key features and benefits, and delivering maximum sales. TDK’s CD-R packaging, which recently won a prestigious Creativity Award, will be showcased in the Creativity 36 Annual, scheduled for publication in the summer of 2007 by HarperCollins. The company is constantly exploring new merchandising avenues with solutions such as Snap N’ Save, DVD and CD packaging that stores more discs in less space than spindles and conveniently stows in media shelving.
TDK is committed to excellence in manufacturing and utilizes the industry’s most advanced processes, material formulations and quality controls. These advantages allow the company to consistently create reliable, high performance recording media.