Almost all travelers who own a smartphone rely on their devices to enhance their travel experience in several ways, according to a new survey released today from the Consumer Technology Association's (CTA). The study finds travelers use technology to provide easy access to information and directions, capture pictures and video, and stay in touch with family and friends.
"Americans now overwhelmingly use technology to enhance their travel - especially when it comes to vacations," said Steve Koenig, senior director of market research, CTA. "From research and planning, to capturing memories and staying connected with loved ones, technology is now a fundamental travel companion. The future of vacations will mesh technology and data to enable more personalized experiences - a natural evolution, considering most Americans value their travel experiences so strongly."
Survey respondents cited smartphones (64 percent), digital cameras (61 percent), tablets (27 percent) and laptops (17 percent) as the tech they use most on vacation. Additionally, almost half of respondents prefer a travel experience customized to their preferences, and more consumers are willing to share personal information for travel providers to create a more customized experience.