Back Office: TigerDirect Partners to Do More
Global climate change and environmental awareness have driven deep changes in the ways CE retailers and manufacturers run their businesses.
Many retailers help their customers recycle discs, batteries and outdated products, while others carry manufacturers who have proven themselves partners in the war on global warming. While most businesses want to do more, tough economic times make it difficult to follow through.
One company that is trying to do more is TigerDirect, with its online store and CompUSA locations. When consumers visit either, they have the option of buying a service called the TechForward Guaranteed Buyback Program, which locks in the amount of money customers receive if they decide to bring the device back six or even 12 months later. The price varies, but the service typically costs about $30 for a product that sells for $1,000. If a consumer returns the product in 12 months, they can receive about $360.
“It’s a throw-away society,” said Bruce Matthews, vice president of business development for CompUSA.com and TigerDirect. “We’re hoping that, instead of throwing [CE devices] away, they’ll put them back into the community and people who may not need the latest and greatest would be happy to buy it.”