Back Office: TigerDirect Partners to Do More
The Buyback program goes beyond the buyback. It’s a combination of the benefits of an extended warranty plan and loyalty system. Like an extended warranty, consumers are guaranteeing their investments for a specific amount of time, a process TechForward tries to make simple. Customers call or go online, fill out a form and TechForward sends a box in which to pack the device, with return shipping paid.
Like a loyalty program, the Guaranteed Buyback comes in the form of a gift card to the store the customer bought the product from. Keen marketers will get the most out of something like this by sending e-mails or mailers to customers when the Guarantee Buyback period is expiring or the buyback amount is dropping, with specials or announcements of new versions of the device.
The key difference between TechForward and other loyalty programs is that retailers were giving discounts or extra points to customers to return to the store. Now, it’s the customers who pay the extra fee for the service and come back to the store on their own volition.