Women Want Technology
A female hand swipes across the surface of a tablet to locate the desired app, taps quickly on the desired icon and begins to watch a video. This sentence can be used to describe myself, my 66-year-old mother and my two-year-old daughter. Three generations of females – all experiencing the benefits technology offers. Technology plays a key role in American women’s lives and will continue to do so.
In the 21st Century, adult women play numerous roles in society; serving as workers, moms, wives, girlfriends and chief household officers (CHOs), to name a few. We share similar roles to men, and in some cases have more roles to play – and juggle. Technology can and does play a key part in helping women achieve success across their numerous roles.
In fact, based on recent research from CEA, 74 percent of online American women are interested in technology. And, if we take a look at their self-described technology purchasing habits, about one in five (19 percent) consider themselves to be an early technology adopter, meaning they start to use technologies shortly after they are released into the marketplace. As such, you’ll find women alongside men waiting in line for the next Apple iPhone release or buying a new Ultra HD television.