CEA: Gadget Geeks Drive Mobile Electronics Sales
Big-time tech geeks, known as "Technology Enthusiast Drivers," are largely fueling sales of mobile electronics accessories. That's according to a study released this week by the Consumer Electronics Association, which found that sales of in-car electronics will rise to over $12 billion this year.
The study, called The Technology Enthusiast Driver Population - Driving the Future of In-Vehicle Technologies, is based on research conducted in September and was put together by CEA Market Research. It also found that these enthusiasts are "early to mid-adopters of technology and regularly drive a vehicle that is either owned or leased by someone in their household," according to CEA's announcement.
"Technology Enthusiast Drivers are the catalysts for the mainstream emergence of in-vehicle technologies," CEA director of industry analysis Steve Koenig said as part of the release announcing the study. "Their interest in these technologies reveals opportunities for manufacturers to meet the needs of the larger consumer population."