50 Million Back-to-School Shoppers "Spending More Than Ever" on Technology
- Parents are shopping early, spending more, finding deals
- How do retailers get customers into brick-and-mortar?
- Plurality trumps big-ticket items
The "back in my day, both ways uphill" side of me remembers back-to-school shopping as a big blur of running around from store to store, – usually a week before school started – collecting new school supplies, clothes, and the piece-de-resistance, a new backpack.
Unfortunately, my poor mother was, in fact, the co-pilot to a scenario that happened annually until freshman year college.