Ted Cardenas, Director of Marketing, Mobile, Entertainment Business Group, Pioneer Electronics
Education: B.A., Sociology, University of Iowa
Career History: Began at 16 as a part-timer in the summers and winters at Sound and Service home and car audio shop in Carroll, Ind. Joined Pioneer in 1996, where he worked as product specialist based in Sacramento, Calif., and a district sales manager in Seattle. He then moved to Pioneer corporate offices to join the marketing department. Cardenas moved to the product planning team in 2004 and was appointed director of marketing five years later.