Ten Ideas to Turn Around the Mobile Electronics Business: Part 5
During the past four weeks together we have looked at a number of actions I find appropriate that the 12-volt industry should discuss and refine. I have received solid input from many of you and truly appreciate the dialog. These concepts are challenging and require we do away with "business as usual."
Embrace the Internet. Stop doing business with those who take you for granted. Make an enemies list. Join an organization and become vocal. Take responsibility, if you're a manufacturer, for promoting the industry and bringing new technologies to market. Understand that business conditions are not going to get better for some time to come. Communicate honestly. Stop trying to be something you are not.
The next step is centered on awareness.