12-Volt Awareness Group Plans Webinar
The 12-Volt Awareness Initiative said this week that it will host a webinar Oct. 5, leading into the group's campaign to drive awareness of the 12-volt category leading into the holiday season and CES.
"After many months of collaborative work, we’re very pleased to take this strong and proactive step forward to focus collective resources on stemming the declines in the 12-volt aftermarket business," Steve Witt, the head of the group's governing board, said as part of the announcement.
"Our manufacturers and retailers alike continue to feel the negative impact of diminishing awareness and lack of understanding of the value of aftermarket 12-volt products. The governing board has decided we must take immediate action to trigger consumer interest and increase purchase consideration of our category."