A Reboot for the 12 Volt Initiative
The leaders of the 12 Volt Initiative, after meeting at MERA's KnowledgeFest Monday, announced their intention to continue and "reinvent" the initiative, with a focus on expanding industry participation. MERA executives announced their "full support" for the initiative's new direction.
The 12 Volt Initiative, in addition, will be led by a co-equal working group, consisting of Pioneer's Larry Rougas, Alpine's Mike Anderson, DICE's Steve Witt, Clarion's Adam Thomas and Sony's Mike Kahn.
The Initiative will launch a process to accept proposals from marketing and PR firms, and will also look at management companies that specialize in non-profit organizations.