The 2001 IASCA World Finals
By Brett Solomon
In the wake of the September 11 disaster, not too many were sure how the 'Finals' would turn out. A new venue in Charlotte, North Carolina coupled with a new director left for a lot of uncertainty. In general, the car audio demographic is not as concerned with worldly events as more mature (in age, anyway) demographics. An added benefit of IASCA is most competitors drive to the venue so flying is averted. However, retailers and manufacturers were expecting a rather dismal turnout for what was once considered to be the Mecca of mobile electronics competition and exhibition. This year's IASCA World Finals was not the strongest by any means, however, some retailers were not disappointed by IASCA's new leadership vying to rejuvenate the sanctioning body.
As of a few months ago, Lucette Nicoll was more known to manufacturers and press personnel rather than retailers. As the President of a Public Relations firm, she took over the helm of the off-course IASCA vessel. However, her experience as the PR director of IASCA gave her a unique ability to know the weaknesses of the organization (she has been a fixture at the IASCA World Finals in year's past). Her new leadership has really helped the organization though- her first order of business was rehiring established IASCA office veteran Tony Bowers. This coupled with her devoted staff who knows the audio industry (especially Sue Morgan) gave IASCA the push it needed to stay competitive to other competitions venues vying for mobile electronics manufacturer's booth space dollars (including USACI and Hot Import Nights dissenters).