The Youth Have Their Say - The 2008 Dealerscope 40 Under 40
It’s clear that this year’s Dealerscope 40 Under 40 inductees have learned much from their past and present mentors. Now it’s time to learn from them.
As retail’s traditional customer base ages, it’s more important than ever for dealers and manufacturers to reach a younger buying public and establish new relationships to ensure the future health of their businesses. Who better to help reach that base than young employees, those who live the lifestyles, respond to the advertising and buy the products of a key target audience.
Our group of 40 Under 40 young industry stars offers some strategies, tips and insights worth listening to. Of course we can’t fit all of what they told us on these pages, so make sure to visit Dealerscope.com for more outtakes. Better yet, just ask some of your young employees for their advice. You might be surprised at what you’ll learn.