The 22nd Annual IPRO Conference: "Motivation, Collaboration and Communication"
Seventy manufacturers and representatives gathered for three days in Austin, , Oct. 3-5, to participate in this year’s IPRO Conference. The event was accurately themed: “Motivation, Collaboration and Communication."
IPRO (Independent Professional Representatives Organization) is sporting more than a modernized logo: this year’s conference seemed to have even more free-flowing interaction and debate than previous conferences. The proceedings were kicked off by keynote speaker CEA’s chief economist Shawn DuBravac. DuBravac.pointed out that "spending in our industry is driven by smartphones and tablets, [but] there is also uncertainty due to the upcoming presidential election and so many other factors including the drought that has plagued America and other parts of the world.
"Once that is behind us, consumer spending should increase due to pent up demand. When that happens subsequently retailers and OEMs will do well and these are all positive signals for the IPRO member," DuBravac continued. “A positive sign is that we are starting to see consumer credit growth again. There will be new technologies, services and products that consumers will want. It is important to remember that adoption curves are always S shaped: They start off slowly and take off from there.”