CEA Finds Content is King for 3D
What will drive eventual adoption of at-home 3D technology? According to a study released this week, it's content, content, content.
According to the "3D in the Home: Who, What, When, and Where" study released Thursday by the Consumer Electronics Association -along with the Entertainment and Technology Center (ETC) at the University of Southern California - 67 percent of respondents who plan to purchase a 3D-enabled TV in the next three years said they are more likely to buy one if they can receive 3D TV programming, whether through cable, satellite or other service providers.
Also in the survey, 65 percent of users expressed interest in watching 3D movies at home, 36 percent in 3D gaming and 33 percent standard TV shows.