The 3D Summit: Laying out the Eco-System, the 3D Market and the Consumer Experience
The 3D Summit at CEA Line Shows in New York City introduced some insight into the 3D madness we've all been consumed with this year.
Rick Dean of THX talked at great lengths about the 3D Ecosystem and its successes, challenges and opportunities. He talked about retail sales of 3D TVs, how they're outpacing forecasts and how broadcasters are scoring first with sports. He also discussed some challenges with 3D that may pose some problems for consumers and retailers alike.
"There are some challenges with 3D, including the fact that there are no standards for 3D glasses, many consumers are not educated enough and just don't get it and there are setup and usage issues which include complicated user menus and modes. We also need testing and benchmarks - content creators, equipment manufacturers and content distribution," says Dean.