The Alexa-Enabled, Motorola-Branded Home Phone is Now Available
Back in September during our time at IFA 2018, we had the opportunity to profile a new product from SGW Global, the official licensee of the Motorola brand on corded and cordless home phones, which sought to revitalize the home telephone market. The idea was to merge two revolutionary technologies—albeit from different eras—into one singular product: the home telephone and voice control. The result was the Motorola AX Series, a wireless home phone that integrated Amazon’s Alexa digital voice assistant.
Now, a few months after its debut, SGW Global is ready to bring the Alexa home phone to market. The company announced global availability of the product in a statement emailed to Dealerscope this week.
The phone itself has a dedicated Alexa button that the user can press to access all kinds of phone-related features, including asking Alexa to call certain contacts, to call connected Echo devices, and more. And, of course, users can control all of their connected home devices through the service, just like they would with any Echo or Alexa-enabled device.
“We’re thrilled by SGW Global’s commitment to bring the power of Alexa to new and existing customers through SGW’s wireless home telephone solution,” Pete Thompson, Director of Alexa Voice Service, said in the statement. “Not only is Alexa built-in, this is the first device to offer both Alexa-to-Alexa and landline-to-landline calling via Alexa, which gives customers even more choice and convenience in how they communicate with friends and family.”
As we detailed previously, the idea of bringing Alexa to the home phone seems almost logical at this point, but at the same time it's also a unique move. A consumer may not want to place an Echo speaker in every room in their home because, if anything else, they may just not want to own that many speakers. By putting Alexa in a home phone, they're able to extend their access to the service through a product that does typically reside in multiple rooms. So now, while you've got an Echo in the kitchen, you can still access Alexa in the bedroom, living room, and your office. And the Alexa-to-Alexa communication is a unique wrinkle that essentially gives the user a home intercom system.
The Motorola AXH01 is currently listed on Amazon with a price of $99.99.