The Broadband Value
It is also showing what the additional bandwidth and stability can bring to their Internet experience. Many are unaware of the vast improvements in day-to-day surfing obtainable with broadband, let alone faster downloads of music, video, picture files, fluid audio and video broadcasts and lag-free online gaming. All of this, and the features as yet unrealized even by proponents of broadband, must be communicated. It is this renewed value proposition that will ultimately move the mass consumer onto the new and improved information superhighway.
ConsumerScope's new columnist Sean Wargo is a senior industry analyst with the Consumer Electronics Association. Prior to joining CEA in April, he was employed at PC Data/NPD Intellect as senior analyst developing in-depth market reports and newsletters based on Internet tracking, surveys and POS retail sales data. Wargo graduated from the University of Vermont and is currently an MBA candidate at George Mason University.