The CE Accessories Market: A Hidden Giant
What market is larger than home or portable audio, digital cameras, aftermarket auto sound or video components? If you answered the CE accessories market, you’d be right.
While flat panel TVs, iPods, and video game systems garner the headlines and the glamour, accessories often quietly go about their business of enhancing products for consumers and making money for retailers and manufacturers.
According to CEA’s U.S. Sales & Forecasts, the accessories market will grow a healthy 15 percent in 2007, reaching $8.6 billion in wholesale dollars. Add in primary batteries and blank media and the figure tops $20 billion. Looking ahead, CEA forecasts the accessories market to generate about $9.3 billion in sales in 2008, an 8 percent gain.