The CE Accessories Market: A Hidden Giant
Some CE products change consumer behavior. Conversely, some consumer behaviors create demand for and impacts how CE products are designed and sold. Looking at the first situation, notable examples include wireless phones, laptop PCs and wireless Internet. Consumers now conduct business or manage their personal lives anywhere at anytime. This shift in consumer behavior created an entire class of accessory products designed to enhance and support this “on-the-go lifestyle.” Products such as Bluetooth wireless phone headsets, portable Flash storage and notebook PC accessories are just a few examples of accessories created as a result of these changes.
Looking at the second situation, the desire to promote one’s individuality and unique personality may take many forms. CEA’s Youth Wireless Behaviors study suggests it’s not uncommon for teens to customize their products as a show of individualism. As a result of this behavior, accessory designers have introduced colorized faceplates, designer carrying cases and a host of other products to meet the demand for customization. This helps explain the 10 million units of portable digital media player carrying cases expected to be sold in 2007.
Other examples of changes in consumer behavior include greater environmental awareness; the graying of America; the desire to be more health conscious; and the desire to cocoon. Expect these macro trends to continue to spawn new CE products and accessories.