The CE Market for Women
Designing HerHifi.com "wasn't about creating a pink showroom," Novi said.
"The main differences (between Hifi.com and HerHifi.com) are how the navigation works, the color scheme and where the questions and answers are," Novi said. "We knew that women, for the most part, didn't want to become hobbyists, did not want to be spoken to in acronym."
"One of our best features is the 'Shop By Room' navigation," she said. "Interestingly enough, men also like the shop by room functionality."