The CE Market for Women
"They are not being treated anywhere nearly as fairly as male buyers," he said. "In some instances, they are better and more meticulous. They are better technicians. But they (the supplier representatives) don't think she knows anything."
Why does he think this happens? "Disrespect—it's been a male-dominated field for so long.…It's not going to change until there are more women in the industry."
"I've been talking about this (market) for the past 10 years," said Harry Elias, CEO and executive vice president of JVC. (Indeed, Novi said, JVC was one of the vendors "most excited" about HerHifi.com.)