The CE Market for Women
In the course of writing this article, we polled some interviewees about WAF.
"High what?" Laurie Novi of HerHifi.com said. "What is WAF?"
When the term was explained, Novi said, "I hope we don't use that." But she added, "You could say the same about a couch or any other piece of furniture. It's a part of the landscape. It's a part of the decor."