NAB, in Letter, Asks CEA for Converter Boxes a Year Early
The federally mandated analog-to-digital conversion isn’t scheduled until February of 2009, but the National Association of Broadcasters isn’t taking any chances. In an open letter to Consumer Electronics Association president Gary Shapiro that was released last week, National Association of Broadcasters president/CEO David K. Rehr asked that the all stores that sell consumer electronics have digital converter boxes in stock by January 1, 2008.
““It is critical to our collective success that manufacturers build, and retailers have available for sale, digital-to-analog converter boxes by that date,” Rehr wrote. “As I am sure you are aware, if boxes are not produced and on store shelves on Jan. 1, 2008, significant consumer confusion will result and could negatively impact the overall success of the transition.”
In a response the following day, Shapiro reiterated CEA’s commitment to “cooperate fully” with the DTV transition and make “a range of retail options” available to all interested Americans. However, Shapiro did not commit to NAB’s request that all stores nationwide have the boxes in stock at the start of January, specifically mentioning “certain boutique, custom installation, and high-end stores” that may not be interested in carrying the product.