The CES Report - Video Display Trends
LCD. LCD market leader Sharp debuted its 37-inch, HD 720p widescreen AQUOS Liquid Crystal Television, impressive in terms of brightness and clarity and clearly ready to go to market ($8,999, available this month). A robust 800:1 contrast ratio added to its allure. Sharp will also ship an upgraded 30-inch widescreen model this month ($5,499.95). Both sport detachable side speakers.
The company, which currently offers 43-inch and 50-inch plasmas out of necessity, maintained that LCD lends higher brightness, no burn-in, longer lamp life, wider viewing angles, a slimmer and lighter form factor, lower power consumption and more elegant design than plasma.
Zenith's 2003 almost-all-widescreen LCD lineup includes two new screen sizes — 23 inches and 17 inches — as well as 30-inch and 15-inch models. Zenith also debuted a 17-inch LCD with built-in DVD player; two EDTV LCDs (20 inches and 13 inches); and a 4:3, 15-inch XGA HDTV monitor. The new models will ship in the second half of 2003; pricing has not been set. (Philips, it should be noted, offers the same screen sizes as manufacturing partner LG/Zenith in the U.S.)