House Brand Blues
Every true merchant dreams of scoring the big coup. Somehow, the dream goes, connections, international excursions or a bevy of clever branding techniques must produce ways to decrease the number of middle men and score big margin points, maybe even slap one’s own illustrious name on a label while you’re at it.
Like most dreams, though, profitable direct sourcing is possible but riddled with problems, industry leaders said. The feedback comes at a time when many buying groups and retailers have discussed and debated branding their own products.
Frank Mamone, president of M Purchasing in Las Vegas, is a good example. He recently traveled to China in search of small, low-cost flat panels he could sell in a bundle with wall mounts.