The Connected Home: Seeing Daylight
Actively promote products and smart technologies that offer the advantage of being wireless and portable, allowing customers to take the technology with them when they move to a new apartment, or sell their homes. Wireless systems make it easier to relocate technology without disrupting the existing environment. In a crowded connected-home marketplace, your customers count on you to help them make the right choice.
Keep in mind that whether they are living in a 400-square-foot rental property or a 50,000-square-foot retreat, people want the technology in their homes to be useful and beneficial, but also beautiful. It’s critical to offer products that are technologically complex and robust, but are also easy to use, elegant and simple to install. Keeping up with expectations means delivering connected-home systems that are approachable and appealing to the broadest possible market.
Success in the connected-home market will largely depend upon meeting customer expectations, simplifying their lives, and enhancing convenience. Smartphones are becoming our held-hand computers, everyday communication devices, new-age encyclopedias, and entertainment centers – and the more ingrained they become in everyday life, the greater the opportunity for the entire connected-home industry.