CEA Survey: Holiday Sales to Jump 7 Percent
Drilling down to CE products that adults want in 2007, the survey lists portable MP3 players, notebook/laptop PCs and video game systems in the 1, 2 and 3 spots. HDTV, specifically, moved to the #7 spot from #10 in 2006; however, “TVs (any type)” dropped off the radar entirely on the “Top 10 Planned CE Gifts” list; the category was ranked #8 last year. Notable additions to the Top 10 are: portable gaming devices, video game peripherals and notebook/laptop PCs. In the #1 spot this year, usurping 2006’s “digital cameras,” is “video game systems.”
In the “hot gifts” categories – that is, groupings that respondents said they were likely to buy in Q4, teens surveyed were very keen on video game systems (39 percent), portable MP3 players (38 percent) and digital cameras (44 percent).
Bates and his research cohort, Shawn DuBravac, the CEA’s CFA and economist, were optimistic that niche categories like GPS navigation systems and digital photo frames would fare well, with DuBravac adding that “the desire for consumers to connect with each other, and for direct connections to user content” would continue to bode well for the mobile phone category – as would the expected positive affect of the iPhone market introduction this year.