CEA Stats Shed Light on Q4, Black Friday, 2010
The Consumer Electronics Association’s latest CE retail projections point to a better 2010 preceded by a holiday sales season – already under way in the major retailers – populated by Black Friday deals that go beyond leader models to include products like Internet-enabled TVs.
“July should mark the bottom of the recession,” projected the CEA’s chief economist and director of research, Shawn DuBravac, at the organization’s yearly pre-CES statistical presentation Nov. 10, “but it will be a slow, mediocre recovery. With respect to the new economy, the new ‘up’ is ‘flat.’” The stats were offered as followup to data released in late October (see our report of 10/20/09).
DuBravac observed that “Black Friday has begun – and begun early,” noting Sears, Kmart and Walmart efforts that are already jumping the gun on the day-after-Thanksgiving sales frenzy. He also cited “the emergence of a dichotomy of product offerings, with some feature-rich devices entering into the mix,” pointing to an overhead projection showing a 46-inch Internet-enabled TV advertised at $1,309. He said to expect product bundling by retailers “in abundance” as a technique during the holidays designed to achieve a “higher ticket ring,” and including product groupings like Blu-ray players with flat-panel TVs and laptop accessories with netbook products.