It would be apt to say the convergence of fashion and consumer tech is definitely in vogue. More and more CE brands are seeking to collaborate with up-and-coming to well-known fashion houses to not only increase consumer reach, but align themselves with brands with built-in cachet.
Wearable tech manufacturers, who are among the early adopters of this strategy, are becoming increasingly aware of the consumer’s desire to express themselves through not only the clothes they wear but the tech they use. Case in point, Master & Dynamic recently partnered with Louis Vuitton to release a unique collection of wireless earphones.
The idea of blending tech and fashion has been a around for a few years now. In 2014, Opening Ceremony, a luxury fashion house, collaborated with Intel to launch a luxury smart bracelet. Because technology plays a major part in our daily lives, it made sense to all parties involved that a technological product should not only perform but look good also. Of course this opens up new distribution channels as well. In the case of the aforementioned Opening Ceremony-Intel collaboration, MICA, select Barneys locations offered the luxury accessory.
Michael Honeycutt is the Director of Marketing for Alco Electronics, a brand that designs, manufactures, and sells consumer electronic products across a range of categories.