The Convergence Reaction
By Todd Thibodeaux, VP, Market Research, Consumer Electronics Association
Convergence can be a positive to consumers when, No. 1, solutions are provided: hardware + content + service; No. 2, the timing is right; No. 3, simplicity is achieved; No. 4, it enhances consumers' ability to use, transfer and create content.
Convergence can be a negative when, No. 1, there is a steep learning curve; No. 2, it's difficult or expensive to upgrade; No. 3, there is no backward compatibility; No. 4, the net benefits fail to exceed those provided by current products.