The Greatest Retail Story Ever Told
Nordstrom knows it’s not the price but the customer service that gains and retains loyal customers that generate strong profits. And although Wal-Mart hammers home low prices in its marketing, the company knows its customers are loyal because of its strong service.
Remember that you can outsell your competition by simply out servicing them. All you need to do is have your greatest customer service story of all times with every customer at every opportunity.