Baseball Season Begins With No New Extra Innings Deal
When the 2007 Major League Baseball season opened Sunday night in St. Louis, the sport had not reached an agreement to carry its Extra Innings package on cable. However, the Associated Press reported Monday morning that the sides were still talking, but did not indicate that a deal had been reached.
Baseball’s seven-year, $700 million deal with DirecTV included a provision for a three-week window, ending with the start of games on April 1, for the InDemand consortium of cable operators to match DirecTV’s offer. InDemand’s first offer was rejected out of hand in late March.
Meanwhile, MLB agreed to a deal with Apple to provide packages of baseball content on iTunes. Video offered will include a daily 25-minute package of highlights, plus two whole games each week.