The Digital Downtown Flat-Panel Debate
Is fashion a bigger retail sales driver than picture performance? And what does ‘green’ mean to a sale, if anything?
Those were just some of the topics debated during a lively panel at the Digital Downtown CE product show and conference, running through Saturday at the World Financial Center in lower Manhattan.
“It’s the purple couch that sells the brown couch,” said Richard Glikes, executive director of the 63-member HTSA buying group, which is using luxury marketing as one of its most recent sales strategies. “We like high style as much as the next guy, but those kinds of flat panels are aspire-to products and not necessarily the bread-and-butter lines. Salespeople are very influential in decision making, and for them number-one is picture quality, and usually the client defers to the salesperson.”