The Drive for Success
Though large today, the business didn't start out to be. Brettler said that the original plan was to grow the company to five stores and be a "Puget Sound company", oriented around the famous waterway in Seattle. Today the company has expanded to 54 locations west of the Mississippi, in the states of Washington, Oregon, Colorado and Texas. It employs 1,200 people, including sales associates and a high number of Mobile Electronics Certification Program (MECP)-certified installers.
The store involved itself in just about every mobile product across the board, including car audio, in-car theater, satellite radio and TV, radar detectors, car alarms, family radio, pagers and wireless phones. It is known for its early adoption of the wireless market, offering phones when they were still tied to the automobile and quickly adopting a policy to carry multiple carriers, when it was legally possible.
"I started selling phones when they were $3,200, the transceiver was 2-ft. big, and it was permanent with a big ugly handset," Brettler remembered.