The Drive for Success
Car Toys has yet to stock itself with a lot of Hot Import Night-type products, save some driving lights, but Brettler admitted that the numbers were attractive and it is popular enough that he is learning about how to market and operate in the Hot Import Night sector.
The company is also keeping its eye on developing a 42-volt mobile electronics standard that will allow cars to pack more power for electronic devices and systems. Though Car Toys has not actively reacted yet to this future transmission, Brettler noted that he'll install a lot of new training for his employees as well as new marketing and merchandising plans to deal with the existence of both 12-volt and 42-volt products.
As Car Toys has grown, Brettler said the most important lesson he has learned is how important the corporate culture is. "I've learned that as you grow there are different expectations of it," said Brettler. "The (employees) you have done business with for 10 or 12 years—15 years in some of these stores—expect a little bit different type of culture and it's a little more hands on; it's a little more interactive." He added, "No matter how much you tell them things have to change, they still want that family experience. At some point you have to say, 'you know, maybe I just need to keep giving them that family experience' ".